The Jones Effect

‘The outside influences are always pouring in upon us, and we are always obeying their orders and accepting their verdicts. The Smiths like the new play; the Joneses go to see it, and they copy the Smith verdict’ – Mark Twain, Corn Pone Opinions

Although not the originator of the phrase ‘The Jones Effect’, Mark Twain has a point: people follow people – they follow their habits, likes, dislikes, and opinions.

(…) Read more: Attest – Official Publication

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