Afterwards, some were asked to recall the names they could remember, and then if the list they had heard contained more men or women.
Unsurprisingly, the famous names were more readily recalled; but, interestingly, the vast majority of participants then incorrectly assumed that the gender of the more famous people were the majority gender in the list they heard.
Picture two urns stood on a table in front of you.
You’re given the opportunity to pick a marble from one of them, and drawing a red marble wins a prize.
The first urn has 10 marbles in it, 1 of which is red.
The second urn has 100 marbles in it, 8 of which are red.
Which urn would you choose? It doesn’t seem a tricky decision: your chances of drawing a red marble out of the first urn are greater (10%) than your chances of drawing a red marble out of the second urn (8%).