Every brand is unique. The real work of creating a piece for a brand is understanding its identity. Only then can Charlie create something truly meaningful.
Charlie writes in a variety of styles for different use cases and media. He also offers an in-person live poetry writing experience for luxury events.
Products
A creative way to uplift products. Charlie writes a few lines — or a few words — to be printed on physical products. Leather goods, tote bags, and more.
Adverts
Words specifically designed to accompany a campaign image, or work as a stand alone advert/poster.
Displays
For special events, new collections and campaigns, or anything else. Charlie writes creative works to adorn a shop window.
With a background in copywriting, Charlie understand the unique requirements of luxury brands. He appreciates how important it is for all communications to feel authentic and natural to the brand.
Charlie is incredibly flexible in his style. The tone of voice depends on the brand, the items, the campaign, the usage and media, and more.
Sometimes humour is best.
Or something light-hearted.
Perhaps it is poetic and elevated.
Perhaps very simple.
Whatever the requirements, Charlie works from a simple principle: all audiences want to feel good. They want to feel connected. They want to smile. They want authenticity.
If you have an idea not mentioned here, please get in touch and we’ll be happy to talk.